Identité visuelle - Projet AD Pub
Grille de construction pour l'identité visuelle - Projet identité visuelle AD PubGrille de construction pour l'identité visuelle - Projet identité visuelle AD Pub

In order to respect the moroccan identity of the studio, I have worked on a typical islamic construction grid, usualy used for mosaic. I have been able to elaborate a logo and also a graphic pattern.
The color code using blue, magenta and yellow refers to the printing services offered by AD Pub. The blue dominant color echoes to the color of the city Essaouira, where is based the agency.

Islamic construction grid

Pattern pour l'identité visuelle - Projet identité visuelle AD Pub

A pattern offers a modern and dynamic presentation on differents media. It fits for the moroccan idendity of the studio.

Pattern construction

éléments graphiques construisant l'identité visuelle - Projet identité visuelle AD Pub

Three geometric shapes are extracted from the pattern and become identifiable graphic elements.

Typographies pour le logo - Projet identité visuelle AD Pub

Bluu Next Bold :
The triangular shape of this font matches the geometric forms of the visual identity.

Typographie pour le logo -  Projet identité visuelle AD Pub

Fugue Regular :
A modern round typo balances the pointed shapes of the geometric elements and the Bluu Next font.

Graphic elements and typographies

logo - Projet identité visuelle AD Pub

For the logo, I deleted some elements of the pattern in order to bring dynamism and movement while keeping the balance brought by the grid. Thus, we have a modern logo that fits for the moroccan identity of the studio AD Pub.

Logo construction

Création de la déclinaison de l'identité visuelle - Projet identité visuelle AD PubCréation des cartes de visites - Projet identité visuelle AD Pubcréation du calendrier -  Projet identité visuelle AD Pubcréation du calendrier -  Projet identité visuelle AD Pub

The pattern allows us to develop the visual identity on a lot of media, playing with its construction. The brand remains identifiable. The full pattern is used as a background.

Printed media

AD Pub

AD Pub is a moroccan graphic design studio
offering printing services.
During an internship, I have been asked to design a new modern visual identity representing their moroccan culture.
I realised an entire support communication including business card, letterhead and a calendar.

Graphic design ; Visual identity ; Printed media ;
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