The olotera is a tool made from the hearts of corncobs and is used to remove other corncobs.
The iconographic logo is inspired by this traditional object, using a stylized shape of corn.
These latter, each representing a unique know-how, come together to form a circle, an alliance gravitating around the nerve center that is the Olotera brand.
The Biko typography was chosen for its friendly character and its roundness. It allows the letters "o" and "a" to take up the heart of the logo - the point inside the circle - in order to create graphic continuity. It can be used alone if necessary.
Patterns are created by deleting or multiplicating the elements of the logo and exist in different color ranges inspired by Latin America.
The visual identity is developed on multiple supports according to the collections and collaborations of the brand.
Olotera is a new ethical, responsible and social fashion brand .
It offers clothing and accessories based on artisanal skills of Latin America and more particularly in Mexico.
While preserving the ancestral techniques of Mexican heritage, it wants to create a bridge between different cultures, offering an invitation to travel and encounters.