A black and white photographic texture representing vinyl disk, used in electronic music, is associated to traditional colored arabic mosaics. It will be the bases of the visual identity.
A geometric insert inspired from mosaic tile shape is used as a distinctive element of the visual identity. Each tab will be represented by a unique mosaic.
Graphic elements echoing the full counter of the font will come as music notes in a paralaxe movement.
Home page begins with a psychedelic changing colors mosaic, with a vinyl background. A short introduction of the label is followed by four tabs. Sections are easily identified thanks to the alternating light and dark background.
The introduction section brings out the implemented codes of the visual identity.
Each tab has its own mosaic allowing the user to easily identify it. Inside the page, the mosaic will be developped in different colors.
The drop down menu offers a faster navigation throughout the website. Repeating the mosaic of each tab, it indicates which page the user is on.
The different pages are built on the same format, using the principle of background overlays hilighting information aeras. The Events page presents various events organized by the label, each represented with a color.
The user navigates into the page with the drop menu which works as a photo gallery.
Zelig - wich means mosaic in arabic - is a young electronic music label advocating the fusion of Western music and Maghreb traditional music.
Its values of cultural diveristy are transcribed into
a rich visual identity which the website is built on.
The latter allows it to communicate about its artists,
and share its music.