Are kitchen and supermarkets only dedicated places to women ?
According to avertising, (targeted according to the female audience of the programs), mom is the one who shops and cooks. But if she can do all this while remaining sexy, it's better !
Shopping, cooking, still a women's work ?
We all know a woman doesn't eat much and salad is her favourite meal.
And if it is not the case, magazines will remind her (command her ?) to go on several miraculous diets in order to fit the slimness diktat.
Diet and women
Woman is always depicted as a fantasy object, a sort of ideal to reach.
A sexy woman can sell everything, from jewels to shampoo, what about banans ?
A fantasy object
In a more or less equivocal way, the reference to sex is constant when it comes to showing women in advertising.
A constant hypersexualization
A strong, powerful and confidant woman helps to sale a perfume but in society, feminism frightens because it shows an idea of women willing to emasculate the "strong sex".
A frightening feminism
